Life Insurance Corporation of India (LIC) launches two mobile apps — 'MyLIC' for customers and 'Super Sales Saathi' for agents and intermediaries — on 15 April 2026; LIC services approximately 260 million policies; launch led by DFS Secretary M. Nagaraju and LIC leadership including R. Doraiswamy.
भारतीय जीवन बीमा निगम (LIC) ने 15 अप्रैल 2026 को दो मोबाइल ऐप लॉन्च किए — ग्राहकों के लिए 'MyLIC' एवं एजेंटों/मध्यस्थों के लिए 'Super Sales Saathi'; LIC लगभग 260 मिलियन पॉलिसियों का संचालन करता है; लॉन्च का नेतृत्व DFS सचिव एम. नागराजू एवं LIC नेतृत्व (R. दोरैस्वामी सहित) द्वारा।
Why in News
Life Insurance Corporation of India (LIC) has launched two new mobile applications on 15 April 2026 — 'MyLIC' for customers and 'Super Sales Saathi' for intermediaries — as part of its digital-ecosystem strengthening. The launch was led by M. Nagaraju, Secretary of the Department of Financial Services under the Ministry of Finance, with LIC's top leadership including R. Doraiswamy in attendance. LIC services approximately 260 million policies. MyLIC offers a one-stop digital policyholder interface with portfolio management, instant premium payments, real-time policy tracking, paperless policy loans, online modifications, lapsed-policy revival, new policy purchase, and fast e-KYC onboarding. Super Sales Saathi empowers LIC's vast agent network with advanced digital sales tools, real-time policy tracking, automated follow-up reminders, integrated communication channels, AI-driven customer engagement, digital product explainers, and performance dashboards. Both apps are powered by the DIVE (Digital Innovation & Value Enhancement) platform.
At a Glance
- Launching entity
- Life Insurance Corporation of India (LIC) — public sector insurer, largest Indian life insurer
- Launch date
- 15 April 2026
- Two new apps
- 'MyLIC' (customers) + 'Super Sales Saathi' (agents and intermediaries)
- Policies serviced
- Approximately 260 million policies
- Platform backbone
- DIVE — Digital Innovation & Value Enhancement platform
- Launch led by
- M. Nagaraju — Secretary, Department of Financial Services, Ministry of Finance
- LIC leadership at launch
- Included R. Doraiswamy (LIC top leadership)
- MyLIC — customer features
- Portfolio management, instant premium payments, policy tracking, paperless loans, online modifications, lapsed-policy revival, new-policy purchase, fast e-KYC
- Super Sales Saathi — agent features
- Advanced digital sales tools, real-time policy tracking, automated follow-up reminders, integrated communication channels, AI-driven customer engagement, digital product explainers, performance dashboards
- Strategic objective
- Simplify policy management, enhance service efficiency, empower both customers and agents through seamless paperless digital solutions
Life Insurance Corporation of India (LIC) — India's largest life insurer, servicing approximately 260 million policies — launched two new mobile applications on 15 April 2026: 'MyLIC' for customers and 'Super Sales Saathi' for intermediaries (agents and sales force). The launch was led by M. Nagaraju, Secretary of the Department of Financial Services under the Ministry of Finance, with LIC's top leadership including R. Doraiswamy in attendance. The MyLIC app is designed as a one-stop digital solution for policyholders — it enables policy-portfolio viewing and management, instant premium payments with secure transactions, real-time tracking of policy benefits and status, paperless policy loans, online updates and modifications, easy revival of lapsed policies, digital new-policy purchase, and fast e-KYC onboarding. The Super Sales Saathi app empowers LIC's vast agent network with advanced digital sales tools, real-time policy tracking and updates, automated customer follow-up reminders, integrated communication channels, AI-driven customer engagement tools, digital product explainers for policy presentations, and performance dashboards to track individual targets and achievements. Both applications are powered by the DIVE (Digital Innovation & Value Enhancement) platform. The initiative aims to improve customer experience through digital tools, reduce dependency on manual paperwork, and strengthen insurance accessibility across India.
भारतीय जीवन बीमा निगम (LIC) — भारत की सबसे बड़ी जीवन बीमा कंपनी, लगभग 260 मिलियन पॉलिसियों का संचालन करती है — ने 15 अप्रैल 2026 को दो नए मोबाइल ऐप लॉन्च किए: ग्राहकों के लिए 'MyLIC' एवं मध्यस्थों (एजेंट एवं बिक्री बल) के लिए 'Super Sales Saathi'। लॉन्च का नेतृत्व वित्त मंत्रालय के अंतर्गत वित्तीय सेवा विभाग के सचिव एम. नागराजू ने किया, एवं R. दोरैस्वामी सहित LIC के शीर्ष नेतृत्व उपस्थित थे। MyLIC ऐप पॉलिसीधारकों के लिए वन-स्टॉप डिजिटल समाधान है — पोर्टफ़ोलियो प्रबंधन, त्वरित प्रीमियम भुगतान, रियल-टाइम पॉलिसी ट्रैकिंग, पेपरलेस पॉलिसी ऋण, ऑनलाइन अद्यतन, लैप्स्ड पॉलिसी पुनरुज्जीवन, नई पॉलिसी ख़रीद, एवं तीव्र e-KYC। Super Sales Saathi ऐप LIC के एजेंट नेटवर्क को उन्नत डिजिटल बिक्री उपकरण, रियल-टाइम पॉलिसी ट्रैकिंग, स्वचालित ग्राहक अनुवर्ती अनुस्मारक, एकीकृत संचार चैनल, AI-संचालित ग्राहक सहभागिता उपकरण, डिजिटल उत्पाद व्याख्याकर्ता, एवं प्रदर्शन डैशबोर्ड प्रदान करता है। दोनों ऐप्स DIVE (Digital Innovation & Value Enhancement) मंच द्वारा संचालित हैं।
Dimension आयाम | MyLIC MyLIC | Super Sales Saathi Super Sales Saathi |
|---|---|---|
Target user लक्षित उपयोगकर्ता | Customers (policyholders) ग्राहक (पॉलिसीधारक) | Agents / intermediaries एजेंट / मध्यस्थ |
Core feature मुख्य विशेषता | Policy portfolio + payments + e-KYC पॉलिसी पोर्टफ़ोलियो + भुगतान + e-KYC | Sales tools + AI engagement + dashboards बिक्री उपकरण + AI सहभागिता + डैशबोर्ड |
Platform backbone मंच आधार | DIVE DIVE | DIVE DIVE |
Static GK
- •Life Insurance Corporation of India (LIC): India's largest life insurance company; established 1956 through the LIC Act; public sector; headquartered in Mumbai; government shareholding via Ministry of Finance; listed on BSE/NSE in 2022 (India's largest IPO)
- •LIC Act, 1956: Act of Parliament that nationalised the Indian life insurance business and created LIC; previously 245 private insurance companies were merged
- •Department of Financial Services (DFS): Department under the Ministry of Finance, Government of India; administers banking, insurance, pension, and other financial-sector matters
- •M. Nagaraju: Secretary of the Department of Financial Services (DFS), Ministry of Finance (per this context)
- •R. Doraiswamy: LIC leadership (per this context — likely Managing Director or CEO)
- •e-KYC: Electronic Know Your Customer — digital identity-verification process using Aadhaar-based authentication or digital document verification; reduces physical paperwork
- •DIVE platform: Digital Innovation & Value Enhancement — LIC's digital-platform backbone powering MyLIC and Super Sales Saathi apps
- •IRDAI (context): Insurance Regulatory and Development Authority of India — statutory body that regulates the insurance sector; established 1999
Timeline
- 1956Life Insurance Corporation of India established through the LIC Act; 245 private insurance companies merged.
- 1999IRDAI established — insurance sector regulatory body.
- 2000Insurance sector opened to private participation.
- 2022LIC listed on BSE/NSE via India's largest IPO.
- 15 April 2026LIC launches 'MyLIC' (customer) and 'Super Sales Saathi' (agent) apps on the DIVE platform — launch led by DFS Secretary M. Nagaraju.
- →Do apps: 'MyLIC' (CUSTOMERS) + 'Super Sales Saathi' (AGENTS/intermediaries). Do-tarfi digital outreach.
- →Launch date = 15 April 2026. LIC ki policies count = ~260 million.
- →Backbone platform = DIVE (Digital Innovation & Value Enhancement).
- →Launch lead = M. Nagaraju (DFS Secretary). LIC se R. Doraiswamy.
- →DFS = Department of Financial Services, Ministry of Finance ke under.
- →LIC = 1956 mein LIC Act ke through establish. Mumbai HQ. 2022 mein IPO (India's largest).
- →IRDAI = 1999 mein establish. Insurance regulator — LIC alag hai, IRDAI alag hai.
- →MyLIC features: portfolio + premium payments + e-KYC + paperless loans + policy revival.
- →Super Sales Saathi features: sales tools + AI-driven engagement + performance dashboards.
Exam Angles
LIC launched two apps on 15 April 2026 — 'MyLIC' (customers) and 'Super Sales Saathi' (agents/intermediaries) — on the DIVE platform; LIC services approximately 260 million policies; launch led by DFS Secretary M. Nagaraju with LIC leadership including R. Doraiswamy.
Q1. The two mobile apps launched by LIC on 15 April 2026 are:
- A.e-LIC and Premium Pay
- B.MyLIC and Super Sales Saathi
- C.LIC Direct and Agent Plus
- D.DigiLIC and Saathi Pro
tap to reveal answer
Answer: B. MyLIC and Super Sales Saathi
LIC launched 'MyLIC' (for customers) and 'Super Sales Saathi' (for agents and intermediaries) on 15 April 2026. Both apps are powered by the DIVE (Digital Innovation & Value Enhancement) platform.
Q2. The LIC apps launch was led by the Secretary of the Department of Financial Services under which Ministry?
- A.Ministry of Corporate Affairs
- B.Ministry of Commerce and Industry
- C.Ministry of Finance
- D.Ministry of Electronics and IT
tap to reveal answer
Answer: C. Ministry of Finance
The Department of Financial Services (DFS) is under the Ministry of Finance. The DFS Secretary, M. Nagaraju, led the LIC apps launch.
Q3. LIC services approximately how many policies as per this announcement?
- A.50 million
- B.100 million
- C.260 million
- D.500 million
tap to reveal answer
Answer: C. 260 million
LIC services approximately 260 million policies — one of the largest insurance policy portfolios held by any single insurer globally.
Q4. The Life Insurance Corporation of India was established through:
- A.LIC Act, 1956
- B.IRDAI Act, 1999
- C.Insurance Act, 1938
- D.Companies Act, 2013
tap to reveal answer
Answer: A. LIC Act, 1956
LIC was established through the Life Insurance Corporation Act, 1956. The Act nationalised the Indian life insurance business by merging 245 private insurance companies.
Q5. The DIVE platform powering both LIC apps stands for:
- A.Digital India Verification Engine
- B.Digital Innovation & Value Enhancement
- C.Data Integrity Verification Ecosystem
- D.Digital Insurance Verification Exchange
tap to reveal answer
Answer: B. Digital Innovation & Value Enhancement
DIVE stands for Digital Innovation & Value Enhancement — LIC's digital-platform backbone.
LIC's launch of MyLIC and Super Sales Saathi is significant for three banking-and-financial-services dimensions. First, it extends digital self-service into life insurance — the segment where agent-mediated transactions have historically dominated. Paperless premium payments, e-KYC, policy loans, and lapsed-policy revival directly on the customer app reduce branch footfall and manual paperwork. Second, the DIVE platform consolidation signals LIC's strategic competitive posture against private insurers (HDFC Life, SBI Life, ICICI Prudential) whose digital-native architectures have been a key differentiator in urban and HNI segments. Third, for bancassurance partners (banks cross-selling LIC products), Super Sales Saathi's AI-driven customer engagement and performance dashboards standardise sales practices across distribution channels. LIC's 260-million-policy scale means incremental digital adoption translates to meaningful operational efficiency. The 2022 IPO added shareholder-return discipline to LIC's broader modernisation trajectory; these app launches fit that discipline.
- LIC (Life Insurance Corporation of India):
- India's largest life insurer; public sector entity established 1956; headquartered in Mumbai; government shareholding; listed on BSE/NSE from 2022.
- IRDAI:
- Insurance Regulatory and Development Authority of India — statutory regulator for the insurance sector in India; established 1999.
- e-KYC:
- Electronic Know Your Customer — digital identity verification process, typically Aadhaar-based, reducing physical paperwork for onboarding.
- Bancassurance:
- Arrangement where banks sell insurance products to their customer base — a major distribution channel for life insurers in India.
- Policy lapse and revival:
- A policy lapses when premium payments are missed beyond grace periods; revival restores it on prescribed terms including premium arrears.
- Digital public infrastructure (DPI):
- Open-protocol digital infrastructure enabling scale — Aadhaar (identity), UPI (payments), DigiLocker (documents); LIC's DIVE platform integrates with DPI components.
Q1. The insurance sector regulator in India is:
- A.Reserve Bank of India (RBI)
- B.Securities and Exchange Board of India (SEBI)
- C.Insurance Regulatory and Development Authority of India (IRDAI)
- D.Pension Fund Regulatory and Development Authority (PFRDA)
tap to reveal answer
Answer: C. Insurance Regulatory and Development Authority of India (IRDAI)
IRDAI (Insurance Regulatory and Development Authority of India) — established 1999 — is the statutory body that regulates the insurance sector in India. RBI regulates banking; SEBI regulates securities markets; PFRDA regulates pensions.
Q2. The LIC Act through which Life Insurance Corporation of India was established came into force in:
- A.1938
- B.1956
- C.1969
- D.1991
tap to reveal answer
Answer: B. 1956
The LIC Act, 1956 established LIC and nationalised the Indian life insurance business by merging 245 private insurance companies.
Common Confusions
- Trap · LIC establishment year
Correct: 1956 (via LIC Act, 1956). NOT 1938 (that is the general Insurance Act) or 1999 (IRDAI establishment). The 1956 Act nationalised life insurance by merging 245 private insurers.
- Trap · Two apps — target users
Correct: 'MyLIC' = CUSTOMERS (policyholders). 'Super Sales Saathi' = AGENTS / intermediaries (sales force). Do not reverse these — the apps serve different constituencies with different feature sets.
- Trap · LIC regulator
Correct: IRDAI (Insurance Regulatory and Development Authority of India) — established 1999 — regulates LIC along with other insurers. LIC itself is NOT a regulator. RBI regulates banks, not LIC.
- Trap · DIVE acronym
Correct: DIVE = Digital Innovation & Value Enhancement. This is LIC's platform branding, not a government scheme — not to be confused with any other 'DIVE' programme name.
Flashcard
Q · LIC's 2026 app launch — what two apps, target users, platform backbone, launch lead?tap to reveal
Suggested Reading
- LIC of India — officialsearch: licindia.in MyLIC Super Sales Saathi DIVE platform launch 2026
Prerequisites · concepts to brush up first
- IRDAI and insurance-sector regulatory framework
- Indian insurance sector liberalisation (2000)
- e-KYC and Aadhaar-based authentication
- Bancassurance and insurance distribution channels